Waitrose

Waitrose Christmas Cookbook 2009

Key terms for this product: Paperback | BOOKS_1973_AND_LATER

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Drop a Dress Size: Lose 5lbs and Keep it Off for Good! (Good Housekeeping)

Key terms for this product: Paperback | ABIS_BOOK

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Ocado on the Go

Key terms for this product: App | Ocado Ltd | Search for an entire shopping list at once. The handy jotter tool is a notepad and search engine wrapped into one. | MOBILE_APPLICATION

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Casdon 611 Shopping Trolley

Shopping Trolley features a tubular metal frame. Moulded basket with deposit key in handle; complete with friendly wobbly eyes! Assorted play boxes and food supplied. Assembly is required. Handle height 48cm. Age Range: 3 - 8 Years

Key terms for this product: Toy | Casdon | Age 3 years + | TOYS_AND_GAMES

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Waitrose: A Lifestyle Recipe for Loyalty

IntroductionWaitrose has reacted to the economic turmoil in the UK with a two-pronged strategy: launching a value range of staple groceries, while protecting its premium proposition by responding to the changing lifestyles of its core customers with a number of initiatives. This case study examines Waitrose's lifestyle alignment strategy and explains how it has successfully maintained high customer loyalty.Features and benefitsAssess if Waitrose’s customers share any characteristics with your own and uncover some initiatives to bond with them based on their values.Glean ideas for corporate social responsibility promotions by gaining insight into how Waitrose has developed its ethical and green credentials.Display your company's food knowledge and expertise by seeing how Waitrose promotes a shared love of food and cooking with its customers.If partnering with Waitrose, inform your business pitches and enhance your relationship by understanding more about its strategy.HighlightsWaitrose's maintanance of it premium price positioning involves a strong focus on quality and freshness, and the promotion of the traceability of its products and its green and ethical credentials.It has focused on bonding with its customers through a consistent digital media strategy, local charitable initiatives, and the communication of a shared love of cooking.This success of this strategy of wider involvement with customers and alignment with their values was reflected in the results of Verdict's How Britain Shops 2011 survey where Waitrose outscored the big four UK grocery retailers in terms of customer loyalty.Your key questions answeredDoes Waitrose have a loyal customer base and how can premium grocers maintain customer loyalty in a downturn?What type of initiatives has Waitrose embarked on in order to align itself with the values of its customers when it comes to their food preferences?How does Waitrose communicate with customers and what is its approach to digital media?How can a national grocer establish a more central role in the local community through its retail proposition?What is Waitrose's overall proposition in terms of its target market, price positioning, stores, produce range and services?

Key terms for this product: Kindle Edition | ABIS_EBOOKS

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Love to Cook

Waitrose Cookery School presents Love to Cook - a cookbook full of tips, techniques and classic recipes. Complete with advice from extremely talented chefs, this book showcases their know-how and passes on their passion for fresh ingredients and good, healthy food. Tastebud-tantalising recipes and step-by-step guides to the cook's techniques are also included, meaning it won't be long before sumptuous and impressive spreads are within your reach!

Key terms for this product: Hardcover | ABIS_BOOK

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The Good Food Guide 2014

Key terms for this product: Paperback | ABIS_BOOK

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TIN OF WAITROSE ITALIAN GROUND COFFEE FOR ESPRESSO

Waitrose Italian Espresso Roasted & Ground Coffee. Direct from Italy, this dark roasted 100% arabica espresso blend creates the perfect espresso experience, producing a rich, full bodied coffee.

Key terms for this product: Misc. | WAITROSE | WAITROSE GROUND COFFEE | GROCERY

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WAITROSE FRESH TUMBLE DRYER SHEETS 40

Waitrose Fresh Tumble Dryer Sheets. Softens, fragrances and helps reduce static cling. Helps to make ironing easier even on more difficult fibres such as cotton 40 sheets

Key terms for this product: Personal Care | WAITROSE | TUMBLE DRYER SHEETS | HEALTH_PERSONAL_CARE

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Waitrose Food for All Seasons: a Year of Delicious Recipes

Key terms for this product: Hardcover | ABIS_BOOK

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